Giant Chicago coloring wall with Clarus Glassboards
For design festival NeoCon's 50th exhibition, we created an enormous Chicago city coloring wall for Clarus, that was printed onto their award winning glass.
Our Chicago cityscape looks east towards Lake Michigan, featuring the city's iconic architecture, including the Merchandise Mart, the exhibition's location.
Because the coloring wall was so big, we went into an incredible level of detail and placed roads and buildings as accurately as possible in an attempt to make an authentic image of the city.
people colored the cityscape, concentrating their view onto Clarus' products in the process
At the exhibition people colored parts of the cityscape with markers onto the glass, concentrating their view onto Clarus' products in the process.
Clarus used the cityscape within their Glide glass boards, a product so good that it won a best of NeoCon gold award in the architectural products category.
