June 01, 2014 2 min read
At Wimbledon Championships 2014 it wasn't just the players that were trying to stay in the lines! Fancy Features made sic colouring canvasses and four matching decorative canvasses for the Robinson's suite, celebrating their 79 years of Wimbledon sponsorship.
Robinson's started making a thickening powder for soups and broths in 1823. In 1935 a Robinson's sales rep named Mr Smedley Hodgson mixed Robinson's powder with iced water and fresh lemon juice then served it to the male players at the Wimbledon Championships. It was so popular that more than 250 gallons were served at the tennis tournament. The drink became a British favourite and part of the Wimbledon Championships rich history.
Robinson's had seen the colouring wall that we made for Fred Perry, a British brand started by one of the country's most legendary tennis players who won three consecutive Wimbledon Championships in the 1930s.
Robinson's loved how in the Fred Perry artwork we had framed the subjects in illustrated tennis rackets and asked us to make similar images, celebrating the heritage of their brand, the magic of Wimbledon and the range of products they produce.
We made a series of six colouring murals on canvasses. We installed them in the Robinson's suite at Wimbledon and they were coloured throughout the duration of the tournament by competition winners, tennis stars and celebrity guests.
Tim Henman was a master of staying in the lines, as you would expect! Judy Murray coloured in the illustrated version of her son, Andy Murray. Here's Peter Andre colouring with his partner Emily MacDonagh, it goes without saying that his artistic skills were insania!